A recent study conducted by the National Association of Realtors reveals that more home buyers than ever, 89% in 2011, took advantage of the services of a realtor to assist in the purchase of their home, up from 69% ten years earlier.

In many ways, this statistic might seem counter-intuitive, given that now more than ever there is a variety of tools and technology available to home buyers. Web sites line Realtor.com, Truila and Zillow, web based apps and FSBO-dedicated sites are all placing more and more information and knowledge at the disposal of consumers, yet the percentage of transactions involving realtors is on the increase.
For those of us in the industry, this comes as little surprise. The more one delves into the home buying process, the more one realizes it can be a complex transaction. While interest rates remain low, and values have fallen, the overall landscape for home buyers has become more confusing. Short sales and foreclosures are becoming more predominant, and with them a whole raft of complex procedures and regulations that make having a knowledgeable expert on your side even more important.
Each year purchase contracts become more detailed and refined, with increased dates, deadlines and obligations for both parties. And then there is the local knowledge that only a local realtor brings. Pictures on a website can only convey so much. Sooner of later you want someone on your side who knows the market, knows the neighborhood, and know the pros and cons of each property.
Consumers are realizing that with an undertaking as significant and potentially complex as purchasing a home, it makes sense to have an expert on your side.








